Why didn’t my ad get as many impressions as I expected?

Impressions can vary depending on factors like:

• User engagement: Some ads attract more attention than others.
• Traffic fluctuations: The number of users on the platform at any given time may impact exposure.
• Targeting: If your audience is highly specific, fewer users may fit your criteria.

While we aim to balance exposure across campaigns, Buildela doesn’t guarantee equal or specific levels of impressions for every ad.

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